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Breaking Even Is Never Enough
Statistics are very helpful, even if they are not very encouraging. 40% of business owners are making at least $1 in profit. $1 is a positive profit. Some are making more.
30% of businesses are losing money consistently. How long will that keep the doors open?
30% of businesses are “breaking even”. This is never enough to thrive or pay the owner the income they should be earning from the business for all the risks, time and energy invested in the enterprise. Breaking even may delay closure, but it certainly is no protection from eventual closure that is unprofitable for everyone.
When a business is breaking even for a period, I often see the reason the business is breaking even is because they have unpaid people, often family members or owners working in the business for free. They are not always willing volunteers. A breaking even business model is not sustainable. In these scenarios, advisors are giving the business a false sense of viability it is doing well enough breaking even that is highly destructive because, the business would otherwise be losing money. Where is the reality?
This helpful video-based course walks you through how to move past the mindset that “breaking even” is enough for any business and how to adjust the growth needed to sustain all stakeholders effectively.
Too many owners get conned into thinking they are doing good to “break even”. Do not let that be you.
Package Includes:
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Introduction Video
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Video Course
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Conclusion Video
Plus, Exclusive Bonuses:
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Garden Hose Video
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P.R.I.D.E. Video
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Power of "10" Video
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Power of "10" PDF Workbook
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